Mass Communication B.S.

LEARNING OBJECTIVES

1. Understand the impact of media messages on individuals, cultures, economics, and politics.

2. Examine the psychological factors underlying mass communication and media-effects theories.

3. Practice evidence-based communication strategies in writing and content creation across different platforms and formats.

4. Conduct theoretically grounded research and scholarship in the field of mass communication.

5. Justify a stance on a topic using well-supported claims, reasoned arguments, proper organization, and sensitivity to the rhetorical situation.

6. Interpret meaningful patterns in empirical data to tell accurate, compelling narratives.

7. Create a high-quality, professional mass communication project that is grounded in critical thinking skills and research competencies.

CAREERS MASS COMMUNICATIONS B.S. GRADUATES PURSUE

Consultant
Corporate Communications Director
Digital Editor
Event Planner/Manager
Fundraiser
Marketing Director/Specialist/Coordinator
Media Relations Manager
Photographer
Public Relations Manager
TV/Radio Producer

SUCCESS RATES

N/A

6-year graduation rate

3.60

Avg. years to degree

MEDIAN EARNINGS

N/A

10 years after graduation

N/A

5 years after graduation

N/A

1 year after graduation

PLACEMENT2 years after graduation

N/A

Working in New York

N/A

Continuing Education

Notes

Graduation rates: the percent of students entering in the selected major as first-time, full-time students in a fall term and graduating by August 31 six years later. Average of three most recent reporting years (2021-22, 2022-23, 2023-24) Years to degree: the average number of years it takes a student to complete the selected major if they entered as a freshman. Average of the three most recent completion years (2021-22, 2022-23, 2023-24) Earnings: the median annual earnings of graduates in the selected major based on the 4-digit CIP code at 1, 5 and 10 years after graduation. U.S. Census, Postsecondary Enrollment Outcomes Explorer. Degree completers from 2001-2022 in 2022 dollars. Working in NY State: the percent of graduates working in New York State two years after graduation. SUNY Wages Dashboard, includes graduates from 2015-18. Continuing education: the percent of students enrolled in a U.S. postsecondary institution, 2 years following graduation. National Student Clearinghouse, includes graduates from 2019-20, 2020-21, 2021-2022)