AEC2016

Mei Shibata

CEO

Essense Partners




Mei is CEO of Essense Partners, a research, branding and marketing firm focused exclusively on the energy sector. Essense Partners works with technology companies, investor-owned, municipal and cooperative utilities across the U.S., and city/state agencies that run energy programs.

An entrepreneur at heart, in 2008 Mei co-founded ThinkEco, an IoT developer of utility applications. Her leadership turned the ThinkEco modlet® into a consumer-friendly product, and she successfully launched the CoolNYC residential demand response program with strategic partner Con Edison. For her work at ThinkEco, Mei was recognized as New York's Top 10 Energy Entrepreneurs, and selected as an NYC Venture Fellow by the NYCEDC.

Previously, Mei was Managing Director of Strategy and North American Executive Committee Member at advertising agency Havas Life, and Senior Director of Strategy with Interbrand. She also has strategy consulting and equity analyst experience in Boston and New York.

Mei holds a bachelor's degree in physics from Harvard, a master's degree in medical engineering from the joint Harvard/MIT HST program, and an MBA from Harvard Business School.

Presentation: Marketing and Branding as R&D Considerations



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